Vegan: The New Mainstream?

food-vegan-gourmet-47127-hThe plant-based lifestyle is increasingly in the news. Whether it’s Al Gore announcing he’ll be vegan for life, or Kathy Stevens predicting that America will be vegan by 2050, there’s new evidence everyday that more and more of us humans are drawn to a plant-based lifestyle.

Stevens lays out four reasons for her bold prediction: Americans are eating less meat, supermarkets are carrying more vegan options; so are restaurants, and mainstream philanthropists like Bill Gates are funding vegan startups.

Oh, and Hampton Creek Foods is going to take over the world—and with a mission to make food healthy for everyone, everywhere—well, why not?

The trend is not just that people are opting for vegan choices. The trend is that vegan options are becoming the new mainstream.

As badass music producer and Really Fresh Vegan entrepreneur Mickey Davis put it, “”We want to reach anybody who likes food, not just people who think of it as vegan food.” Because vegans are foodies too,  and set a high bar for flavor and quality (well some of us set a high bar for addressing climate change, lifestyle diseases, land degradation, water scarcity, and animal cruelty, but all that aside), the vegan trend is starting to catch on as cool, climate pun intended.

And the best part? The benefits are truly awesome. According to Davis, who spoke to Beyoncé and Jay-Z about vegan eating, “Even if you don’t do it the whole way, you can still see benefits.” Nuff said.

Image credit: Geoff Peters 604 via Flickr, Creative Commons Attribution

Marilyn Cornelius
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Marilyn Cornelius

(r)evolutionary at Alchemus Prime
Marilyn is co-editor of and contributor to Life, Love, V. Her full time work is at Alchemus Prime where she integrates behavioral sciences, design thinking, biomimicry and meditation through a science-based model to develop solutions that address climate change and wellness issues. Marilyn works with a diverse range of professionals in nonprofits, universities, schools, companies, and interdisciplinary conferences to help them build resilient teams, manage change, communicate more effectively, and implement research, programs and projects for sustained positive impact. Learn more about Marilyn.
Marilyn Cornelius
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