(Full Disclosure: I did some videography for the Cowspiracy – The Sustainability Secret. However, I don’t have a financial stake in the film.)
As someone who has embraced the plant-based lifestyle, you are probably already aware of the environmental havoc wrought by animal agriculture. Still, it is rare to see prominent environmental organizations talking about the elimination of animal products as a means of averting the worst effects of climate change. A soon to be released documentary, Cowspiracy – The Sustainability Secret, examines the extent of animal agriculture’s harmful effects on the planet and why environmental organizations might be afraid to address it.
Touted as a documentary that “will be as eye-opening as Blackfish and as inspiring as An Inconvenient Truth,” the film follows the journey of Kip Andersen, co-director (along with Keegan Kuhn) as he uncovers the truth behind the environmental impact of animal agriculture. While filming, they are informed that their funding of the project is being pulled due to the controversy surrounding the film, causing them to invest most of their own savings into the film.
In order to get Cowspiracy ready for theatrical release, the duo reached out for supporters via the crowdfunding site, Indiegogo. Within days of posting the campaign, they surpassed their initial goal of raising $54,000! Now they are trying to reach their extended goal, which will help them translate the film into multiple languages to reach a wider audience across the globe. It will also include creating an educational edit of Cowspiracy that is 50 minutes long, ideal for showing in a classroom. There are some very cool gifts to be had should you decide to contribute to the project.
Cowspiracy is a documentary whose time has come. Increasingly, people are realizing the health, environmental and social benefits of adopting a plant-based diet. These are people who actively seek out ways to make this a better world for all. Cowspiracy will help the rest of the world awaken to this simple act of sustainability, and, who knows, it might bring along some environmental organizations with it.
Her story starts off in a pretty simple way: Maya decided to do something about a common problem that often goes unnoticed, namely the fact that our clothing typically contains harsh chemicals and toxins. But, when we look at what Maya actually did, the story becomes remarkable.
At the tender age of eight, Maya started her own clothing line. An innovative entrepreneur, Maya uses fruit, vegetable and herbal tea-based dyes and organic fabrics for her products.
At thirteen now, she is the CEO of her clothing company, Maya’s Ideas, author of a children’s book on sustainable practices called Lucy and Sammy Save the Environment, and executive director of Maya’s Ideas 4 the Planet, her nonprofit.
In a personal communication with Life, Love, V, Maya mentioned that she puts the environment and animals first, and while she may on occasion reuse vintage animal-based materials such as wool, she does not use new leather or wool. Her actions speak of her depth of care for the planet: she will reuse materials, which is better than discarding them, and she will avoid exploiting animals for her products whenever possible.
Through her prolific enterprising nature, Maya eloquently demonstrates the true meaning of sustainability: offering planet-friendly products so that all of life may thrive now and in the future. She is a stellar example of the paradigm shift currently underway, from destructive, greedy, and short-sighted business, toward nurturing, chic, and sustainable enterprises. Bravo!
Image credit: Maya’s Ideas.