Swedes Go Veg

One out of ten Swedes is vegetarian or vegan, according to a recent poll by reputed research firm Demoskop.

Out of 1,000 Swedes interviewed, 6% self-identified as vegetarian, and 4% as vegan. In the last 5 years, interest in purchasing vegetarian products has increased by 11%.

The poll indicates that 21% of those interviewed who identified themselves as vegetarian or vegan, their choice was mainly due to animal welfare concerns, while 28% claimed that animal welfare was only partly responsible for their decision. The remaining 51% of people are likely to have made their dietary choices for sustainability, health, or religious concerns.

The poll also suggests that this trend is supported by the increasing availability of vegetarian options in major cities, including Stockholm and Skåne.

Given our previous post on how the Chinese, Taiwanese, and Israelis are embracing plant-based diets, it looks like the Swedes are in great company!

Source: The Independent

Image credit: galant via Flickr, Creative Commons Attribution

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Marilyn Cornelius

(r)evolutionary at Alchemus Prime

Marilyn is co-editor of and contributor to Life, Love, V. Her full time work is at Alchemus Prime where she integrates behavioral sciences, design thinking, biomimicry and meditation through a science-based model to develop solutions that address climate change and wellness issues. Marilyn works with a diverse range of professionals in nonprofits, universities, schools, companies, and interdisciplinary conferences to help them build resilient teams, manage change, communicate more effectively, and implement research, programs and projects for sustained positive impact. Learn more about Marilyn.

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